Yeah, I've seen todd's lights for some time now. It's fun to drink beers and stare at lit up tanks. Plus, Todd has excellent taste in beer! It's not about being an equipment snob as so much it's about spending where you want to spend. I have a very sour taste from my last LED experience. So, I've decided to put my money into something I believe in and that's some lights with some more gusto. Then I turned around and bought jebao RW-15s for my upgrade. I'm with you, there's no way I could imagine paying for a WP40.